One such area is our product line. It is obviously important for a product line to have a viable market if it is to succeed. Even well-established companies with successful products need to regularly review their relevance to the market.
Nova has been making gas analyzers for over 30yrs. Bringing an analytical instrument to market is a slow evolutionary process that may be proactive or reactive.
A proactive situation might be a case where we have sourced a new sensing technology, or we have developed a new feature. Armed with this development, we perceptively look for new applications that can potentially have a use for it. Proactive growth requires alertness, an innovative spirit, and a willingness to take a chance. It also requires ingenuity in presentation – a useful ‘form factor’.
A reactive development might occur gradually in response to the experience gained on past projects. The driving force might be a reaction to a problem or might be a response to a customer request. Reactive developments emerge when we are willing to listen to customer feedback, adjust to needs in the field, and establish working relationships with users. To make meaningful reactive progress, there must be clarity of information from the field and from the development staff. At Nova, if Mike & Dave do not have clarity and confidence in the proposed solutions, those solutions will not likely be sold into our customer’s projects.
The reactive innovations are interesting to watch as they play out. Our landfill gas analyzers were reactively developed over the course of a few years. I’ll leave that story for another time.
We’re Nova. We make gas analyzers for oxygen, carbon dioxide, methane, hydrogen, and other gases.
Give Mike or Dave at Nova a call, or send us an e-mail.
sales at nova-gas dot com
websales at nova-gas dot com
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