A couple of years ago, we added some content
pages to our website in an effort to provide more information on what
industries we serve and what our equipment actually does. We already had a
product catalog which showcased our products, but this was not the best venue
to provide general descriptive information about our industry and company.
These new content pages were called ‘landing pages’ by the people who assisted
us with them.
The idea behind our landing pages is to
provide an interval layer between the home page and the product pages. The
landing pages can provide relevant information that is beyond the scope of the
home page and that leads into relevant areas of a product catalog.
Our original landing pages represented a
first attempt at bringing some organization to our very diverse product line
and the many industries we serve. We did a couple pages that featured
information on our products from a gas perspective, e.g. oxygen, carbon
dioxide, etc. We also did a couple pages that were targeted to the industries
we serve, e.g. landfill, power generation, etc.
Historically, we have noticed that our
customers often have a general idea what they want, but they select the
incorrect instrument for their needs. This is entirely understandable; we don’t
expect people to know our product line in detail. We have some evidence that
the landing pages were a frequent destination for our website visitors and were
hopefully somewhat helpful as a transition into our product catalog.
However, we always felt that our original landing
pages were a little light on detail. So we recently revised the content and
added more pages. The intent is to provide our visitors with more relevant
information and hopefully provide evidence that we have some analytical expertise.
We have done the following pages so far:
Check out whatever interests you.
As we think of more ideas, they will no
doubt find their way onto a landing page on the website.
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