I don’t spend too much time reading Wired,
but this article on internet marketing caught my attention:
“In 2013, no company can expect to be taken
seriously if it’s not on Facebook or Twitter. An endless stream (no pun
intended) of advice from marketing consultants warns businesses that they need
to “get” social or risk becoming like companies a century ago that didn’t think
they needed telephones.
Despite the hype that inevitably clings to
the newfangled, however, it’s relatively antique tech that appears to be far
more important for selling stuff online. A new report from marketing data
outfit Custora found that over the past four years, online retailers have
quadrupled the rate of customers acquired through email to nearly 7 percent.
Facebook over that same period barely
registers as a way to make a sale, and the tiny percentage of people who do
connect and buy over Facebook has stayed flat. Twitter, meanwhile, doesn’t
register at all. By far the most popular way to get customers was “organic
search,” according to the report, followed by “cost per click” ads (in both
cases, read: Google).”
Here is the full Wired article.
Here is the Custora report.
Looks like having a content-rich website with some clear paths into the sales department is still critically important to any business.
Images: Custora
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